The National Cherry Blossom Festival is thrilled to have won 14 coveted Pinnacle Awards from the International Festivals and Events Association (IFEA). Each year, IFEA recognizes outstanding accomplishments and top quality creative, promotional, operational and community outreach programs and materials produced by festivals and events around the world. The Festival came in first place (Gold) in five categories, and second place (Silver) in the esteemed Grand Pinnacle Award category, considered a top industry honor.
This year, the Festival won:
SILVER: Grand Pinnacle
GOLD: Best Event Within an Existing Festival – Blossom Kite Festival
GOLD: Best Media Relations Campaign
GOLD: Best Sponsor Partner – All Nippon Airways
GOLD: Best Sponsorship Program for an Individual Sponsor –Paws & Petals, Mars Petcare
GOLD: Best New Promotion Activity – FestivALE
SILVER: Best Full Length Local TV Program – National Cherry Blossom Festival Parade?
SILVER: Best Single New Sponsorship Opportunity – Opening Ceremony Audience Engagement, Japan National Tourism Organization
SILVER: Best Commemorative Poster by Maggie O’Neill
SILVER: Best Volunteer Program
SILVER: Best Overall Merchandising Program
SILVER: Best Pin
BRONZE: Best Parade
BRONZE: Best On-Site Décor – Pink Tie Party
The 2018 Festival brought 1.5 million people from across the world together to celebrate spring in Washington, DC and honor the 106th anniversary of the gift of trees from Japan with outstanding programming spanning four signature weekends.